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Stop №1 · The Plan

What I want to build for you, and why

The honest pitch, in plain English. Five minutes, no tech talk without a translation.

The opportunityYour work already sells itself. Let's give it a bigger stage.

You've built something real — a practice people rave about, retreats people come back for, all of it word of mouth. That's the hard part, and it's done. The opportunity is everything that happens after someone hears your name.

Picture it: they look you up, land somewhere that instantly feels like you — handmade, warm, a little punk — try a free class from their living room, and text you to book. That's the whole machine. That's what I want to build.

The planFive phases, in order, at whatever pace life allows

  1. You talk, I listen

    The questionnaire (stop №3) plus a coffee. Your dream clients, what you want more of, what you're done with.

  2. Pick the look

    You react to the three directions (stop №2), we mix and match until it's yours, and I turn the winner into a real brand — logo, colors, type.

  3. Build the new website

    A fast, simple site on your own domain. Clear pages: your story, working with you, elder Pilates, retreats, videos. Then we say goodbye to Wix — and its bill.

  4. Make booking effortless

    A big "Text Kira" button as the front door, an online calendar for free intro calls if you want one, and getting you on Google Maps so neighbors actually find you.

  5. The Instagram engine

    A realistic rhythm: batch-film about an hour a month, and I help turn it into weeks of posts. Plus the free-class idea — one full video class on the site as the world's most honest advertisement.

Retreats and an email list have their own chapter later — one thing at a time.

The best partWhen it's done, it's yours. Actually yours.

Most people with a "web guy" are stuck calling him forever. Not this. Every account — your domain, your website, your booking calendar — gets created in your name from day one. I'm just a guest with a key.

And here's the part I'm most excited about: when we're finished, you'll make changes yourself by talking to an AI assistant on your computer in plain English. "Change Friday's class to 10am." "Add the new retreat." That's it — no code, no panic. Before you're ever on your own, we'll do a practice run together where you change something real while I watch.

The moneyWhat this costs you

My design & build worka gift — $0, ever
Website hosting$0/month
Booking calendar & tools$0/month
Your domain (resilientpilatespdx.com)~$12/year
AI assistant, once you take the wheel (optional)~$20/month
Wix, once we're livecanceled 🎉

Whatever Wix costs you now, this setup should cost less — likely much less.

Your partWhat I'll need from you

That's genuinely it for now. Photos, logins, Instagram — all later, one small thing at a time.